White papers and articles

Articles: Getting started with Horizon (8)

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17th Jan 12

 
Getting started with HTK Horizon - Help and advice

We want you to be successful in your marketing, so we’ve set up an online community (powered by getsatisfaction.com) where you can ask us questions, share ideas, report problems and tell us which features of HTK Horizon you *really* like!

Please do let us know if you have any questions, ideas, problems or other comments.

Thanks, and we look forward to talking :) 

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17th Jan 12

 
Getting started with HTK Horizon - Reports

This article will be uploaded soon... watch this space!

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17th Jan 12

 
Getting started with HTK Horizon - Campaigns

Campaigns are at the heart of HTK Horizon; it’s where all of your content and contact groups come together to achieve measurable results for your business.

Unlike many other email or SMS marketing systems where you can only measure things like your email open rates and total clicks on each link, Horizon campaigns let you measure the success of your marketing activities in comparison to...

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17th Jan 12

 
Getting started with HTK Horizon - Content

After setting up your Opt-in Categories and Profile fields, and importing some Contacts, you’ll probably be itching to send your fist email campaign or SMS message!

This is where things may start to feel a little tricky, because Horizon gives you a lot more options for creating your content than some other systems you may have used. 

Here’s the quick summary of what you need to...

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17th Jan 12

 
Getting started with HTK Horizon - Contacts

In Horizon, people are stored as “Contacts”.  They might be your marketing prospects, your existing customers or your work colleagues. 

- Contacts are stored in address books called “Directories”.

- Each Horizon directory can be set up to use one or more “Profiles”.  Using profiles, you can store pretty much anything you like...

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17th Jan 12

 
Getting started with HTK Horizon - Admin

This article will be uploaded soon... watch this space!

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05th Jan 12

 
Getting started with Horizon: the 5 things you need to know

Here are the top 5 things you need to know when you’re getting started with Horizon.  We recommend you read this before getting started, and things will make much more sense when you log in!

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18th Dec 11

 
Finding your way around the Horizon user interface

You don’t need to be a marketing expert or professional web designer to understand how to use Horizon. It’s been designed to be quick and easy to use, with some very cool features that you’ll discover along the way. 

The first thing you need to do is get comfortable with using the Horizon user interface, or “UI”.

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White papers: CRM and customer experience (2)

17th Aug 11

 
HTK Horizon 2 page overview

Horizon is a cloud software tool for multi-channel marketing and customer experience management.  Customers don’t just want ‘better and cheaper’, in fact surveys across all industry sectors have shown that great service is consistently rated as more important than price.

Over the last couple of years we've transformed Horizon's UI and capabilities.  It started out life as a world-...

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29th Nov 10

 
IVR upgrade programme

The constraints of legacy IVR systems cannot meet the growing needs of businesses in an increasingly competitive market where customer satisfaction is vital to success. HTK can help you to identify the opportunity for greater efficiency and saving through IVR self-service automation, and then realise that opportunity through the rapid and highly cost-effective approach of hosted service...

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