Getting started with HTK Horizon - Campaigns

Campaigns are at the heart of HTK Horizon; it’s where all of your content and contact groups come together to achieve measurable results for your business.

Unlike many other email or SMS marketing systems where you can only measure things like your email open rates and total clicks on each link, Horizon campaigns let you measure the success of your marketing activities in comparison to previously agreed objectives.  And it does this across all of your email, SMS and voice messaging, and your web landing pages.

As you’d expect, Horizon campaigns also let you measure email opens and link clicks, but more importantly you can also meaure how many of those opens and clicks resulted in a successful action like completing a sign-up form.

And finally, Horizon Campaigns let you run follow-up actions to those contacts who reached (or didn’t reach) a certain stage in the campaign; for example to send a polite reminder, a more compelling follow-up offer or a “thank you” message.  It’s all about driving success!