Getting started with HTK Horizon - Contacts

In Horizon, people are stored as “Contacts”.  They might be your marketing prospects, your existing customers or your work colleagues. 

- Contacts are stored in address books called “Directories”.

- Each Horizon directory can be set up to use one or more “Profiles”.  Using profiles, you can store pretty much anything you like about your contacts.

- You then segment your contact database by using “Groups”.  Horizon makes your list management very simple, and can even do it automatically!

- You control the types of marketing communications that each contact will receive by using “Opt-in Categories”.

Sounds like a lot to understand?  Don't panic!  This article explains all you need to know, with step-by-step instructions.