FAQs

What does IVR stand for?

IVR stands for "Interactive Voice Response".  Here's the Wikipedia article.

Horizon's IVR features are a little more advanced than those you may have come across in the past - quite possibly as a frustrated customer caught in "touch tone hell"! 

Horizon IVR lets you use your customer data to automatically give each caller a more personalised experience, with information and touch-tone menus that are most relevant to them. 

IVR doesn't have to be bad!!!

What does CSV file stand for?

CSV file: Comma Separated Value file.

The top row of a CSV file usually contains the name of the different 'columns' of data, and the other rows contain the actual data.

An example might be:

Title, First_Name, Last_Name, Email
Mr, John, Spencer, john.spencer@gmail.com
Ms, Theresa, May, tmay123@yahoo.co.uk
, James, , jamesaston@hotmail.com


 

How does the Interactive Voice Response (IVR) work?

Horizon lets you make automated outbound phone calls, and receive inbound phone calls to a freephone, local rate, national rate or premium rate phone number.  Inbound calls can be answered with a simple pre-recorded message or can be handled with a series of messages, touch-tone menus and even speech recognition that uses a computer to recognise what the caller is saying.

Basic message playback is supported as standard in Horizon Lite and Professional on a UK 0844 number, and other numbers are available on request.  More advanced IVR functionality like touch-tone menus and outbound "appointment reminder" services can be added through Horizon IVR Studio and add-on "I-Modules".

What is a Horizon "content block", and how is it different to "block content"?

A Horizon "content block" is a place-holder for a piece of content (some text, an image, a link etc) within an email message or a web publication that can change depending on the preferences of the target audience. This enables you to send messages that create more of an impact, because the content is more personal and relevant to each recipient.

Horizon "block content" is a piece of information that can saved and used again at any time when creating email or SMS messages.

What is meant by the term "super role"?

The term "super role" refers to a HTK Horizon user who has full administrative control of the application.

What does the "de-dupe" function do?

De-duping ("de-duplicating") ensures that your contact data is clean and does not contain duplicate contact information - preventing your messages from going to the same recipient more than once.

When you import an existing contact list into Horizon, you can choose to de-dupe the data on one of the pieces of information that you would expect to be different for each contact; for example their email address or mobile number.

What is an I-Module?

This is an optional ‘add on’ function for Horizon, much like adding an app on a smart phone.

I-Modules include: Email to SMS, SMS to Email, Call Attendant, Appointment Reminder, Call Queue, Conversation Manager, Broadcast Manager, Play Message, Play Prompt SMS Auto Responder, Horizon Record, Contact opt In manager, Contact opt out manager and profile updater (These may not all be available initially but will soon all be made available to purchase as extras).

What does a Horizon "opt in category" do?

This allows your contacts to subscribe to particular types of information, and gives you a very quick and easy way to make sure that each of your messages only go to contacts who have "opted in" to receive that type of information.

For example, you might create opt-in categories for "news", "product updates" and "Special offers".  Your contacts can choose which of these types of information they want to hear about, and each time you send a message you tag it with the category or categories to which it relates. 

What does the 'delimiter' button do?

When importing contacts in bulk, a Horizon user would create a CSV (comma separated values) file with all the contact information inside. This file will need to be formatted in a specific way to ensure that the import is successful, for example: firstname, lastname, DOB etc; a correctly formatted template can be downloaded from the Import Contacts screen.  

The comma in the list is called the 'delimiter.’ The delimiter button allows the user to tell the Horizon import process how they have separated the values. These values can be separated either with a ',' or a ';' and that way Horizon can identify which value goes on to which field in the database.

How many email addresses and users can be used with each version of Horizon?

Horizon Lite: 1 user and up to 2,500 contact (subscriber) records.

Horizon Professional: 3 users and up to 50,000 contact records.

Horizon Enterprise: Unlimited users and unlimited contact records.

Can I share information between the two or more accounts?

Horizon Professional lets you share information between different users within your Horizon account, and in Horizon Enterprise you can also share information across different Horizon accounts.

Sharing between users:

With Horizon Professional and Horizon Enterprise, you can have separate user logins for your Horizon account (3 on Professional, unlimited on enterprise).  These users can be given different permissions so that (for example) one users can only create and update subscriber records, another can create your message content and another can run campaigns.

Sharing between accounts:

With Horizon Lite and Professional, all your data is self-contained within your Horizon account, and can't be shared with other accounts.  

Horizon Enterprise has been designed to support multiple accounts and organisational hierarchies.  It allows one-way or two-way sharing and inheritance of data; for example to organisations that want to enable locally managed marketing campaigns but want to be able to aggregate campaign data at a national or international level.

Will I get charged the full amount if I cancel half way through a month?

Yes you will, but as soon as you cancel your subscription (which you can do at any time) no further payments will be taken.

You will still have you access to your HTK Horizon account until the end of your subscription period (normally the end of that month).

When will payment for using Horizon be taken from my card?

A pro-rata amount will be charged when you subscribe, for the remainder of that month.  Full monthly charging will start at the beginning of the next month. 

"Top-up" payments for SMS, email or telephone call credit can be made at any time, and will be charged straight away.

You'll receive a detailed invoice by email whenever a payment is charged.

Can I pay for Horizon through a PayPal account?

Sorry, not at the moment.

We only accept debit and credit card payments for Horizon Lite and Professional, and invoiced payments for Horizon Enterprise.

How do I update my payment details?

Log into Horizon and click the "manage my account" button on the Horizon home screen.

Then select ‘change my payment method’.

Will Horizon automatically log me out if I stop using it for a while?

Yes.  For security purposes, HTK Horizon will automatically log you out after a twenty minute period of inactivity.

Can I recover any lost data?

If your connection to the Internet is lost when adding information to a Horizon screen, any data which has not been specifically saved won't be recoverable. 

Many types of information in Horizon, including contacts and messages, automatically goes into a Recycle Bin and can be easily recovered (it can also be permanently deleted from the Recycle Bin if needed). 

If data is not in the recycle bin or is lost in any other way, it can be recovered from Horizon backups held by HTKl though a professional services charge may be incurred.

How do we know content sent to consumers will reach their inbox and not be sent to their SPAM folder?

HTK has worked with major internet email providers to ensure the best possible email deliverability rates.  This is achieved by belonging to email white lists, bulk sender lists and feedback loops.  By doing this, Horizon is able to maintain an average email delivery rate of 99%.  

Email deliverability is also directly affected by your message content, so it's worth using our SPAM scoring tools and reading our resources on best-practice email marketing.

What happens when my HTK Horizon free 30 day trial expires?

We hope you'll upgrade to Horizon Lite or Professional! 

When your free trial expires you won't be able to login as normal, but you will be able to upgrade to a paid subscription and any data you have entered during your trial will be kept.  If you're not sure how to get the most out of Horizon during your trial, be sure to check out one of our regular free webinars.

Which web browsers does HTK Horizon officially support?

You'll get the best experience if using Horizon with Internet Explorer 8, Firefox 3.6 or Firefoox 6.

We also support Internet Explorer 7 and Internet Explorer 9.

Is Horizon compatible with mobile devices?

HTK Horizon is designed to be used from a PC or Laptop, but is supported to varying levels on mobile devices such as smart phones and tablets.  HTK will be working on full support of mobile devices as part of the development roadmap over the coming few months. 

How do I apply Horizon to my organisation if I operate in more than one country?

Your account can be set up to work in different time zones, to ensure your campaigns are scheduled at the correct times.

How secure is the data and account information, once this is loaded into Horizon?

All data is stored in our ISO27001 certified infrastructure, which is only accessible by approved members of the HTK Operations team.

What are the legal issues around email marketing and contacting consumers?

The UK’s Advertising Standards Authority has issued rules against marketers who send unsolicited commercial content without the explicit content of recipients and with misleading e-mail headers, in breach of the CAP Code. Please see the following website for further information around any rules: http://www.legislation.gov.uk/uksi/2003/2426/contents/made

Where are your systems and data hosted?

All of our systems and data are hosted at secure Tier-4 data centres in the UK, certified to ISO 27001 - the internationally recognised standard for information security.

And did you know... everyone in our team is security cleared to UK 'SC' level.  Data security is VERY important to us!

I'm not sure if Horizon can do what I need...?

We'd love to talk to you!

Use the details on our 'Contact us' page to get in touch, or ask a question through our online community.

How can I get support?

You can email us, call us or ask a question through our online community.

Our 'How-to' guide on how to get support gives more details.