Horizon is very flexible, and can be used for all kinds of customer contact. Your email and mobile marketing, your web landing pages and sign-up forms, your customer satisfaction surveys, customer service automation and (if the worst happens) your emergency alerting.
It’s a mobile world. People use all kinds of methods and devices to communicate; from their business phone to their personal mobile, and from email to SMS and social media.
97% of SMS text messages are read (compared to just 25% for email), with 75% of SMS being read instantly.
To get the full advantages of multi-channel marketing, you need a tool that can handle all of your email marketing, SMS text and mobile marketing, and other channels in one place.
Customer service and marketing should work hand-in-hand. Forrester research suggests that customer experience leaders have customers who are around 14% more willing to buy additional products or services, 16% more loyal and 17% more likely to recommend the brand to others.
Those are big numbers. Horizon won’t just save you money with low-cost service automation; it will provide a single customer-view that can be shared right across your business and right through the customer lifecycle, from acquisition through to retention and growth.
Whether it’s a server outage or a large scale security threat, Horizon can be relied upon to deliver resilient, secure, two-way messaging to unlimited numbers of staff, customers and suppliers. Because Horizon is web based, you can access the service anytime, anywhere worldwide with no capital outlay on purchasing expensive servers or phone lines.
Using SMS, email, phone, pager, fax and social-media channels, Horizon offers you the greatest opportunity to reach your contacts on the device that suits them best. This truly multi-channel approach will maximise your chance of success, in the minimum time possible, as cost-effectively as can be.
Horizon also lets you open up inbound communication channels so that you can collect real-time updates on staff safety, and track exactly who has (or hasn’t) received and acted on your outbound messages.
Horizon can warn and inform the general public and your staff, quickly and cost effectively. Whether you’re a government department, small business, large enterprise or COMAH site, we can help you to meet your duty of care and requirements under the Civil Contingencies Act.
New campaigns can be set-up in a matter of seconds, so when a crisis happens you’ll be ready. Timely outbound contact will also help to avoid inbound calls, so not only will Horizon provide a value-added public service but it can reduce your staffing costs too.
HTK Horizon is used by organisations including the Metropolitan Police, Birmingham City Council, Norfolk Constabulary and the Scottish Environment Protection Agency.