Make better use of your customer data to target your messages to the right people, in the right way, at the right time. Click the 6 steps below to learn how Horizon can help you run smarter, two-way digital campaigns.
The 2 minute feature tour
First, add your contacts
Bring ALL of your customer data into one place, for smarter and more flexible marketing! You can import existing spreadsheets, link up your CRM systems or just add peoples' details by hand. You can also acquire new contacts through web sign-up pages and SMS opt-ins.
Store all the basics
Horizon lets you store all kinds of information about your contacts. The basics are their name, date of birth, address, their contact details (email, SMS, phone and more) and their marketing opt-in preferences (so you stay on the right side of the law).
Get to know your customers
The more information you store about your customers, the more you know about them, the more you can predict their needs, wants and desires. It means you can sell more, and serve better.
Horizon lets you build customer profiles using text-boxes, drop-down lists, tick-boxes, dates and times, and even their location. Combined with a detailed history of previous interactions, Horizon gives you an unparalleled view of your prospects and customers.
Next, segment your contacts
Horizon gives you SO much more flexibility to store and segment your contact database in meaningful ways. You can segment your customers using flexible business rules, maps (for location-based campaigns) and your customers' previous campaign behaviour. Or you can still use lists if you really want to...
Micro-targeting
Most systems stop at simple lists. Horizon goes much further, letting you target your customers based on any combination of data that you hold about them, such as:
"Customers in the South East region who spent more than £500 last month, except for those with Gold partner status."
Time saving, automatic segmentation
Horizon rule-based and map-based segmentations can be set-up once and then used time and time again across all your campaigns, with any new or changed contacts being added automatically to the right segments.
This is a real time saver, and helps to make sure that your contacts always receive the most relevant campaigns and content.
Create your content
Horizon lets you organise and store all of your email marketing images, your PDF documents, your HTML stylesheets (for the techies out there!) and other digital content. Just create whatever files and folders you want.
Get creative
Our email and web landing page editor strikes a balance between ease of use and flexibility. You can get started quickly with some pre-built templates, but we won't limit your creative options - if you or your techie friends want to start from scratch with your own HTML, or edit your CSS stylesheets, you can do it in Horizon. We can also help you to import great-looking email and landing page themes from sites like themeforest.net
We make it easy to build a library of rich, multi-media content for mobile as well as on-line campaigns – even interactive voice services using speech recognition. With Horizon you’ll deliver smart, personal and empowering campaigns across email, mobile, voice and web channels – including social media – to really make an impact.
Get personal
All your content can be personalised using Horizon Smart Insert and Dynamic Content. Whether you want to do a simple mail-merge or personalise the subject-line of an email, or go further and micro-target whole blocks of content to different groups within your campaign's target audience, Horizon makes it fast and simple to achieve.
Run multi-channel campaigns
Too many marketing campaigns focus on un-targeted email blasts (ugh!) and web landing pages that treat everyone the same. Horizon lets you join up your email, SMS, social media, web landing pages and automated call handling to create targeted, personalised campaigns that will drive better results.
Why you need multi-channel marketing
You can run simple email or SMS campaigns in Horizon if you want to (most of our customers have used email-only marketing tools in the past), but you'll get most value from Horizon if you go multi-channel.
After all, it’s a mobile world... People use all kinds of methods and devices to communicate; from their business phone to their personal mobile, and from email to SMS and social media. 97% of SMS text messages are read (compared to just 25% for email), with 75% of SMS being read instantly.
Want to send an SMS campaign with a "phone us" call to action, or let customers choose whether to receive your promotions by email or SMS? No problem. Horizon will let you set this up and track the results all in one place.
Lifecycle marketing
Through building a profile of each of your customers, from their demographics and where they live, through to their behaviour and contact history, Horizon enables you to get the right message to the right person at the right time
Why? To improve customer experience and drive loyalty. Horizon will help you to retain and grow your existing customers, as well as acquire new ones.
Handle inbound responses
Horizon lets you create personalised customer self-service that works, to delight your customers and save you money. Want to receive and respond intelligently to SMS feedback from your customers, or handle incoming phone calls differently depending on who's calling? Not a problem.
Save money and improve customer service
Horizon offers packaged applications for inbound contact handling, including a personalised call queue and numerous options for voice self-service using the latest speech recognition technology.
If you want to open-up an SMS channel for taking leads or processing orders, it has that too. Or if you want to get ‘proactive and pre-emptive’ with your outbound customer service operation, maybe to remind customers of an appointment or an overdue payment, we’ve got it covered.
Consistent inbound and outbound
One of the biggest challenges faced by marketers is how to make sure customers receive a consistent experience across all outbound and inbound channels. Horizon has been designed to address this problem, letting you use the same set of contact database segmentations (customer groups) to drive your outbound campaigns and inbound response handling.
Want to send a marketing offer to a very targeted set of prospects, and make sure the offer is reinforced when they hit your landing page, send an SMS response or call your phone number? Not a problem; you can set up these kinds of customer experiences within minutes using Horizon.
Measure your success
Horizon has simple, at-a-glance "dashboards" and more detailed reports that will keep you up to date with what's happening across all your campaigns and all your contact channels.
