The ultimate campaign engine
Multi-channel marketing, not just email
Horizon will transform the performance of your email campaigns, and once you see the results that mobile and multi-channel marketing can bring you’ll wonder how you ever got by without it.
Why you need multi-channel marketing
It’s a mobile world. People use all kinds of methods and devices to communicate; from their business phone to their personal mobile, and from email to SMS and social media.
Consider that 97% of SMS text messages are read (compared to just 25% for email), with 75% of SMS being read instantly.
Horizon has been built from the ground-up as a multi-channel marketing platform, which means that whilst it’s great for email marketing and web campaigns, it’s equally good at mobile and voice-based communication.
Lifecycle marketing
Through building a profile of each of your customers, from their demographics and where they live, through to their behaviour and contact history, Horizon enables you to get the right message to the right person at the right time
Why? To improve customer experience and drive loyalty. Horizon will help you to retain and grow your existing customers, as well as acquire new ones.
Smarter contact management and CRM
Whether you integrate with your CRM platform or upload contacts manually, Horizon lets you segment your customers based on their demographics, behaviour and location using Google maps.
Profile
The more information you store about your customers, the more you know about them, the more you can predict their needs, wants and desires. It means you can sell more, and serve better. Horizon lets you build customer profiles using text-boxes, drop-down lists, tick-boxes, dates and times, and even their location. Combined with a detailed history of previous interactions, Horizon gives you an unparalleled view of your prospects and customers.
Micro-target
Most systems stop at simple lists. Horizon goes much further by enabling you to target your customers based on any combination of data that you hold about them, such as ‘customers in the South East region who spent more than £500 last month, except for those with Gold partner status.’ Horizon segmentation can be set-up in advance and applied in real-time, meaning that new customers will automatically be added. You can use simple lists if you want to, but we’re confident you won’t.
Store all your images, PDFs and more
Horizon allows you to create, upload and manage your multi-media content for emails, web-forms and landing pages, including images and attachments, interactive voice prompts and video.
Get personal!
Horizon has one of the most advanced and yet easy to use HTML editors available. In a matter of a just a few minutes you’ll create great looking web forms, landing pages and emails, all including the same high level of personalisation using Horizon Smart Insert and Dynamic Content. Whether you want to do a simple mail-merge or personalise the subject-line of an email, or go further and micro-target whole blocks of content, Horizon makes it fast and simple to achieve.
Get vibrant!
Horizon comes with a range of pre-built email templates to kick-start your campaigns, but we don’t want you to stop there. We make it easy to build a library of rich, multi-media content for mobile as well as on-line campaigns – even interactive voice services using speech recognition. With Horizon you’ll deliver smart, personal and empowering campaigns across email, mobile, voice and web channels – including social media – to really make an impact.
A growing range of add-ons
Pre-built voice and messaging applications to mobilise your business. This is personal customer self-service and business process-automation that works, to delight your customers and save you money.
Inbound, outbound
Horizon offers packaged applications for inbound contact handling, including a personalised call queue and numerous options for voice self-service using the latest speech recognition technology. If you want to open-up an SMS channel for taking leads or processing orders, it has that too. Or if you want to get ‘proactive and pre-emptive’ with your outbound customer service operation, maybe to remind customers of an appointment or an overdue payment, we’ve got it covered.
...All round
One size does not fit all. Take our appointment reminder application, for instance. Only you know whether you want to ask for a confirmation, or even offer a re-booking service. You might want to announce the date, or maybe just the time, or maybe a timeslot in the middle of the afternoon. Horizon provides the flexibility you need, to customise applications in the way you want. It’s also about having the speed and business agility to innovate, to try things out – to make a difference.
No more touch-tone hell
Using just your web browser, Horizon IVR Studio is the fastest and simplest way to build personalised inbound and outbound IVR services - that your customers will actually want to use.
Dynamic content
Callers hate wading through layers of mundane push-button menus; they see it as a barrier that’s stopping them from receiving the service they deserve. With Horizon you can change that, by offering personalised menus of options that are tailored to the needs of each caller. Not only will customers be happier, your IVR calls will be shorter and your containment rate will be higher. Personalised IVR is the future of voice self-service, and Horizon IVR Studio leads the way.
Outbound IVR
A sure-fire way to reduce calls into your contact centre is to get ‘proactive and pre-emptive’. Our experience has shown that inbound call volume can be reduced by 18% through a timely reminder, and around 40% of customers prefer to receive a call to their home phone than an SMS message. With features for automatic answer-phone detection and call retry-handling, Horizon IVR Studio is well equipped to deliver your outbound IVR strategy for proactive customer contact.
Connect your existing systems, and automate!
Every web-based platform needs a great API, and Horizon is no exception. You can trigger outbound SMS text messages and interactive voice calls direct from your back-office systems.
Simple and reliable
Horizon Gateway is the easy, secure and powerful way to build outbound SMS, email, fax, pager and automated voice communication into your day-to-day business processes. For example, a multi-national energy supplier sends customers a timely reminder of their scheduled engineer visit. Using Horizon Gateway, the number of missed appointments has fallen by over 40% and customers absolutely love the value-added service, making it a real win-win.
Smart and personal
With Horizon Gateway you don’t need to worry about what happens if your outbound voice calls receive busy-tone; retries are automatically taken care of. Calls and texts can be scheduled in advance, and an operating window can be set-up to ensure you only make calls in sociable hours. And as you would expect of Horizon, your outbound SMS and IVR calls can be highly personalised. You can even trigger your own personalised voice services built using the Horizon IVR Studio!
Great reporting, to measure your success
Horizon has simple, at-a-glance "dashboards" and more detailed reports that will keep you up to date with what's happening across all your campaigns and all your contact channels.
