Whether you integrate Horizon with your CRM platform or upload contacts from a spreadsheet, Horizon lets you segment your customers automatically using their demographics, campaign behaviour and location.
By tailoring outbound and inbound contact for each individual, and making much smarter use of things like interactive voice (IVR) and SMS text automation, you can improve loyalty to your brand and then convert that loyalty into profit.
Once you see the results that smart, personal multi-channel marketing and service automation can bring to your campaigns, you’ll wonder how you ever got by without it. But that’s just the start...
You don’t need a CRM system to use Horizon. It’s designed to work with whatever data you have, whether that’s inside Salesforce.com or Microsoft Outlook or on a spreadsheet somewhere. The key is to harness that data; to make each customer interaction relevant, timely and engaging.
Horizon is web-based Software-as-a-Service (SaaS) meaning there’s no software to install. Not only do you get fast access to market-leading features, because Horizon works on a subscription model you won’t need to pay a large up-front sum. In fact, you can even try Horizon for free.
Horizon is more than just another platform for email or SMS; it’s a smart new approach to the way you interact with your customers, right across your organisation. Horizon includes a wide variety of value-added applications, plus an API to hook-in to your existing business systems.
Step one is to profile your customers, using whatever information you want to. Now you can group your customers; perhaps based on the products or services they take from you, or even based on where they live. Now all of your email, SMS and voice communication can be micro-targeted.
Personalisation is the single most important factor in how customers think about your brand. Customers don’t want to be treated like everyone else; they want to be recognised and valued as individuals. Relevant, timely and engaging communication creates great customer experiences.
Happy customers buy more, which is why your customer service and marketing functions should work hand-in-hand. Horizon provides the insight and tools to make the right marketing offer to the right customer at the right time, and personalised customer service to maintain their loyalty.
Horizon brings you great looking dashboards, reports and analytics, based on the award-winning software from Pentaho – the World’s leading and most widely deployed open-source business intelligence suite.
Which image should I use on my newsletter, and what subject line will generate the best open-rate? Horizon lets you test the water on just a few contacts before committing your campaign to the world. That’s smart.
Horizon will keep track of all your campaigns, letting you know which links and content work best. By tracking results over time, Horizon will help to continually improve your marketing results and customer loyalty.