White papers: CRM and customer experience
17th Aug 11
Horizon is a cloud software tool for multi-channel marketing and customer experience management. Customers don’t just want ‘better and cheaper’, in fact surveys across all industry sectors have shown that great service is consistently rated as more important than price.
Over the last couple of years we've transformed Horizon's UI and capabilities. It started out life as a world-leading tool for 'mass notification' and emergency messaging, and has now evolved into the enterprise-class marketing and customer experience platform that we always knew it could be.
For small/medium businesses, struggling to differentiate in an ever-more-competitive marketplace and make the most of their (very) tight marketing budgets, Horizon gives a new set of options. Until today, SMBs had a choice of fairly one-dimensional email or SMS marketing products and the standard campaign-management tools in CRM systems like Sage, MS Dynamics and Salesforce.com.
HTK Horizon opens up the possibility of truly integrated, multi-channel marketing and customer experience software that's accessible to non-technical users and won't break the bank.
What does this mean to the average business? It means they can focus on customer loyalty as well as customer acquisition. Ever heard someone say it's easier to keep an existing customer than win a new one? Unlike its competitors, Horizon has been designed to do both - and our focus is to help our customers do the same.
For businesses that truly care about customer experience and loyalty, the scope for competitive advantage is getting more and more exciting. And so is HTK Horizon :)
