HTK, a leading provider of cloud software for digital marketing and customer experience management, has appointed 33 Digital to handle its PR and social media remit. Kicking off with the launch of HTK’s new online platform, 33 Digital will work with HTK to position the Ipswich-based technology brand as a leading force within customer management.
Founded in 1996, HTK’s Horizon technology platform is used by customers such as Telefonica O2, BT, Birmingham City Council, Cable & Wireless and Specsavers to create more effective marketing campaigns, a higher adoption of customer self service and greater customer loyalty.
Justin Bowser, Managing Director at HTK Online said, “Our new product is taking us in a completely different direction, and as such, we felt that 33 Digital’s strength of expertise both within the online and offline space will help to not only rejuvenate our existing brand, but also open the door to a wider audience.”
Drew Benvie, Managing Director at 33 Digital said, “Working with HTK as a UK-based technology success story on a full service digital and PR remit is a match made in heaven for 33 Digital. And with a number of exciting campaigns planned over the coming year we will have plenty to talk about – we’re very excited about this brief.”